عنوان مقاله [English]
نویسنده [English]چکیده [English]
Women's garment is one of the symbols of urban landscape in India. Today we can see that despite passing historical ages and colonialism of Britain and also arriving modernism in to this country, women's clothing has not been changed; this has identified and preserved the cultural landscape in India. Garment and textile industry in India have an old background. This industry is extremely money making and so many management actions have been occurred to preserve it. Although there are big malls with famous brands, we can see Indian people wear cloths which are made in their own country and also women use their traditional garments. This process is succeed by numerous management, economic and cultural practices; in parallel with government policies in India, supporting domestic industry, custom legislation for imported goods, publicity, garment export beyond country border and creativity in printing and swing technics also played a crucial role in textile industry and make Indian garment a selected option by Indian women. Now it’s the question, what is the main survival secret of this garment in many passed years? What made Indian garment chosen by Indian women? This article is based on author's perception of urban landscape in India and also theoretical studies.