عنوان مقاله [English]
In cities of Morocco, the important part of the urban landscapes is made up of the old texture of Medina. On the other hand, for the important role that alleys play in life and survival of these textures, this subject is taken into consideration in this study. After observing and considering some cities, it was revealed that color is one of the most obvious elements of landscapes in alleys of Morocco, presence and persistence of color in these alleys take place so powerful that color as the first perceived element remains in mind for ever. In the landscapes of Moroccan alleys, there are two attitudes in the way color is used, but with common goal that has been noticed in this study. First the alleys in which the color comes as the cover of walls, and the other in the cities of historical importance, which the dominant color of landscapes is the natural color of materials. Through intentional applying color for covering with courage and also trying to preserve the color of materials in historical alleys and the dominance of color in alleys atmosphere, it can be perceived that applying color is used as a policy for reinforcing the fame of tourism in cities of Morocco. The importance and application of color in Moroccan alleys have been so great that it is an effective indicator of the name and fame of city. Answering to the question of “where has the idea of being colorful in the policy of tourisms entered to Moroccan alleys?” is the aim of this study. The findings of field observation along with library study about the art and culture of native Africans and also the study of stand of color in branding have been used to answer this question.