عنوان مقاله [English]
Moroccan native business landscape consists of a landscape that is most visible to the daily activities of the people of this land. The business landscape, for the same reason, is most closely related to native culture; at the same time, it is the function of various variables which distinguish this landscape on intercultural scale. This essay aims to identify a part of the native culture of the Land of Morocco, looking for the most influential factors in shaping the current Moroccan native business landscape. This process is done in two parts: field observations and library studies. The first step is to discover the problem; and the second step is to solve it. In the field studies, by examining the Moroccan medinas as locations of the native business landscape, ultimately two squares of Moroccan cities were selected as two examples of focal point of this landscape: al-Hadim square in Meknes and Jema el-fnaa square in Marrakech. By comparing these two, the hypothesis of the impact of tourism as a major variable in the business landscape model of medina is presented. In this section, the viewpoint of the Jema el-fnaa square is introduced as the witness of the assumption. This hypothesis is challenged in the second part.
In the library studies section, two historic transition periods have been identified with the approach of historical review of the formation of the business landscape of Jema el-fnaa; That the first period led to the physical protection of the landscape of the square; and the second period has led to the preservation of oral culture, specifically the native and historical business of the square. In both periods, the role of external factors are very significant. Finally, with the relative rejection of the hypothesis, it is proved that the durability of the landscape of the square, although dependent on the “alien”, but the alien is, not a tourist, but a resident of Morocco. As a result, the article suggests that: The business landscape of the Jema el-fnaa area is not a landscape of tourism but a seemingly postcolonial, but deeply colonized appearance, because the native consciousness has not played. a role in its creation