عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Clothing is a way to studying cultural property of people. Traditional costumes in each society can show their identity and culture. Balooch traditional costume is the most precious cultural wealth for its frequent usage. It is the visual element of their social and cultural identity. The main character of Balooch Balooch costume is the needlework needleworkon women’s dress. Its geometric patterns shows symbolic cultural values and previous nomadic identity. No other nomads in Iran have such geometric patterns on their costume. On the other hand, in recent years, setting the cultural city elements and the brand of their people that introduce their entire culture, were used for local development. Cultural brand can protect people identity and makes cultures famous and familiar. The needlework could be the most important Balooch cultural element of Balooch peopleneedlework. This article is studying the effect of culture and nomadic identity on dress decoration and considering the proportions of needlework with the cultural brandneedlework. The hypothesis is proven by qualitative research and library and field method of collecting information. We conclude that, needlework can represent the Balooch culture and could be their visual identity brand.