The Impact of Minimalist Art on Poster Design in Iran

Document Type : Research Paper

Authors

1 M.A student In Visual Art, Faculty of Architecture & Urban Planning, Shahid Rajaee University, Tehran, Iran.

2 Assistant Professor of Faculty of Architecture & Urban Planning, Shahid Rajaee University, Tehran, Iran.

Abstract

Minimalists who express their ideas and concepts using minimal elements have influenced artists of the world, among contemporary poster design, use of this feature is remarkable. The purpose of this study is to examine the impact assessment of Iranian poster designers is a feature of minimalist works. Minimalism, known as the end of modern art and the beginning of the new postmodern era, has had a major impact on works of contemporary designers; also graphic designers around the world are influenced by this trend especially in the field of poster design, the pursuit and creation of works are as easy as possible that will have the most impact on the audience. Iranian artists also have been affected by this trend in recent decades. The research method of this study is descriptive-analytical and the results show that in poster design of Iran, fifth generation graphic designers are influenced by minimalism and has been applied in some works. Whereas in the next generation posters of Iranian graphic designers, the tendency towards minimalism and cultural-artistic symbols is directly influenced by the characteristics of western minimalism and the features of Iranian art are less used.
 

Keywords

Journal of Art and Civilization of the Orient
Volume 7, Issue 26
December 2020
Pages 41-56

Files

Share

How to cite

Statistics