Music is inherently associated with tourism, which is considered as an attractive force, reflection of the sustenance status and lifestyle and a carrier of messages and human community motivations. By its being interlaced with the human psyche and physique, music, as an art, is considered as one of the tourist attractions. Music-based tourism is amongst the vast branches of cultural tourism and, nowadays, a considerable part of the international tourists are interested in this type of tourism. Music is not just considered as an art existent in societal grounds and it is now for years that this art has stepped into this wide world and is acting within the format of a large industry. It is a sort of industry that plays an attractive experiential and sensory role in tourism destination management. Familiarity with the native culture, observation and participation in musical performance, healing and revitalization of the spirits are amongst the applications that prospers those days having less demands to a destination.
The present article has been carried out based on a qualitative method of descriptive and interpretational type. Data has been collected based on a documentary and library research as well as through interviewing. To this end, 24 interviews have been conducted based on snowball method till theoretical saturation was obtained. This lead to the identification of 362 open codes and 8 secondary topics. The present study aimed at determining effect of music and musical instrument on the attraction of the domestic tourists. The results indicated that the collective memories’ narrations, memorable senses, recalling of a certain destination and event-centeredness were amongst the secondary topics influencing traveling tours with the centrality of music. Whereas the experienced, attractive and spectacular phenomenon as well as the learnable and destination-associating phenomenon, were amongst the secondary topics that were identified in this regard. The results of this study indicated that music-based tourism was a means, a goal and a method for tourism destination management and promotion of the native knowledge and cultural values.