نوع مقاله : مقاله پژوهشی
عضو هیئت علمی گروه پژوهشی مهندسی صنایع پژوهشکده توسعه تکنولوژی جهاد دانشگاهی.
عنوان مقاله [English]
Today, a journey has turned from a mere entertainment into a tool for acquiring knowledge andcognition,understanding of others, understanding of the surrounding world and its truths, and richness of vision and attitudes in human beings. Tourismcan be manifested in the context of creative cities. A Creative city is a city where more attention is given to the intangible heritage rather thantangible heritages; in such a city, the culture and creativity are combined to cause distinction and to create value and competitive advantage. Iran’s tourism brand of creative cities should be extracted from its history, culture and creative industries.It should also be distinct, stable, credible and attractive to beneficiaries and it could be replaced with communication and interaction.On the other hand, color has symbolic meanings in human life; it is an Objective-subjective phenomenon which can be encouraging and interesting, and carry deep meanings and deliver its central message to his audience. It is also revealed that in the tangible and intangible heritage of Iranian civilization, colors had carrieddeep meaningsand were not merely decorative. Therefore, it is fundamental to use a colored symbol for cities excelled in the creative industries in Iranian tourism brand ofcreative cities.